A Mood Barometer of German Investors
A current study of the FORSA institute of opinion on behalf of Targobank reveals an unadorned and representative atmospheric picture of German investors regarding investment strategy, yield expectations and level of information. 1000 investors from 40 years of age onwards were questionned regarding their investment behaviour in the low-interest environment. You will find a summary of the 5 most important insights of the study in our blog article.
German Investors Unsettled Like Never Before
No matter if Brexit, Trump, Italy crisis or low-interest policy of the ECB, German investors do not know how to invest their money most useful momentarily. Additionally, more than a third is unsatisfied with their investments already made. 36% of the study participants stated to almost entirely fail the current market envirenmont with their investment strategy.
The Majority Invests Conservatively and not Profit-orientedly
Investors should be ready to take a risk. Frighteningly, only very few are ready for it, as a view on current investment strategies shows. Only 1% actually invests risk-consciously, 8% at least profit-orientedly, 25% preferably play safely and avoid risk entirely, and further 40% intendedly invest conservatively and safely. Therefore, most investors are already satisfied with gross returns of 2 to 5%. After all accruing deductions like bank charges and taxes, scarcely any profit remains.
High Charges Frighten off Investors
Especially high bank charges prevent deposit optimisation and leave investors hesitating. 58% of all participants surveyed named surcharges as primary reason to renounce the purchase or exchange of funds. The majority of depots from German investors therefore frequently remains untouched.
Mistrust Between Banks and Investors
68% of investors mistrust their banks and believe that the investment products offered primarily serve the bank itself and not the customer. Such a shattered bond of trust makes succesful investment consulting almost entirely impossible.
Poor Quality of Consultation
Almost a third of German investors feels informed insufficiently in respect to questions centering on financial investments. In this regard, the biggest problem might be that the primary source of information still is the bank consultant, despite the dominating mistrust, as 72% of the participants stated. Following the survey, additional sources of information were friends, acquaintances and family (43%), online offerings (37%), advice on TV (31%) and journals (25%).
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Your Accord Estates GmbH Team